Howdy to all you virtual cowboys. It’s been a while.
So what happened? I took a bit of a break from updating. After I finished that project about a month ago, I started working on the design side of visually a little bit more. I played with logos, wordmarks, graphics, and lots of different things to get a feel for where the project was going; not exactly dictating how it should be, but trying to discover how the application wanted to be portrayed. It’s a weird way to think of it, but I felt like it had a life of its own, and I wanted to see how this different way of thinking would turn out. This is what happened:

These are just type studies, playing with the word “visually” with different type treatments, all fairly experimental (and bad). Ultimately I went with Helvetica Neue LT Std 65 (Bold). By taking the transparency of Helvetica and complementing it with the attention demanded by a bold typeface, it kind of makes for a type treatment that’s “there when you need it.” What I mean by this is, (hopefully) it will disappear when you’re looking for images, but if you need the application to do something for you, the type will lead the way. Combined with visually’s casual voice, I’m aiming to take away ambiguity and make the user feel comfortable with the application.
On top of playing a bit with typography (something I want to do more of), I played with marks. A great designer (Spiekermann?) once said that a logo should only have a square, a circle, and a triangle. Or something like that. Pretty much, geometric shapes are the key, and everything else is visual clutter. That’s kind of the philosophy I had when developing the mark for this, alongside my idea of letting the application “speak” for itself. I didn’t want it to be complex, and I didn’t want it to say anything it didn’t need to.


It’s pretty obvious which one won. Even though I developed the winner pretty early on, I decided to still explore more possibilities, but the circle-containing-circle really spoke to me, so soon you’ll probably see that popping up around everywhere.
After that, I started experimenting with ways to display images quickly and effectively to give the user what they want as quickly as possible, with minimal visual clutter and clicking. The idea was to take a usability platform and make it easy to access the information you want, and only the information you want. I sketched and did mockups, which you can see below.




The only problem was, after the mockups were done and I sat on them for a while, making minor tweaks, I found that an already-popular image bookmarking site, dropular, was doing the same thing, down to the design. I visit dropular regularly, so it might have been subconscious, but it felt crappy that someone else had already developed my design. It was unfortunate, and I was discouraged for a week or so, but eventually I decided that it was probably a good thing, and an indicator that I was on the right track. While visually does still use the same design, if I can make it different enough from dropular, that’s fine. If I have to redesign it again, that’s fine too. I figure I can take however long I need to make a design that communicates its voice perfectly.
Anyway, since then, I’ve (obviously) built the newer layout and ported most things into it. All the forms aren’t working though, which is what I’ve been working on lately. The sharing method is completely revamped, and next up is Registration and then Profiles so that people can register and edit their information. Search has been implemented (for tags only) and is functional, but isn’t in its final stage yet.
So while a lot of work has been done, there’s still a lot to do. A lot of what I’ve been doing is under-the-hood improvements dealing with efficiency and robustness. Hopefully, by the end it’ll as easy for me to manipulate the program as it is for the user to use it. That’s my goal for now.